AdRoll – AI-Driven Marketing & Advertising Software Review


Are you seeking to enhance your digital marketing approach? AdRoll is the ideal solution for you.

With advanced retargeting capabilities, a wide reach, and comprehensive analytics, AdRoll can help you improve ROI and target potential customers.

Sign up today and start taking advantage of this AI-driven marketing software.

Key Takeaways

  • AdRoll offers a range of key features including A/B Testing, Audience Segmentation, Personalization, Retargeting, and ROI Tracking.
  • Founded in 2007 by Aaron Bell and Jason Kopf, AdRoll is headquartered in San Francisco with additional offices in New York, Chicago, Salt Lake City, Sydney, and Dublin.
  • AdRoll provides marketing automation, dynamic content, sales intelligence, social marketing, visitor tracking, and more.

What is AdRoll?

AdRoll is an AI-driven marketing software that allows businesses to target potential customers across various digital platforms.

Founded in 2007, AdRoll serves over 37,000 advertisers worldwide, making it one of the most trusted ad networks in the industry.

It helps businesses improve their ROI through effective digital marketing, from audience segmentation to ROI tracking.

Setting up an account and creating a campaign is simple, and AdRoll’s intuitive dashboard and retargeting features make it easy to use.

Pricing can be costly, but AdRoll’s advanced analytics and retargeting capabilities make it worth the investment.

With AdRoll, you can reach potential customers on multiple devices and maximize your online presence.

Key Features of AdRoll

Building on its AI-driven marketing capabilities, AdRoll offers a variety of features to help businesses reach their target audience and improve their ROI.

A/B testing, audience segmentation, personalization, retargeting, and ROI tracking are just a few of the features available.

With AdRoll, businesses can create campaigns that are tailored to their needs and target audience.

Dynamic content, sales intelligence, social marketing, and visitor tracking are also available. Split testing and personalization tools are included to help businesses further refine their strategies.

AdRoll also provides comprehensive analytics to track campaign performance and ensure that businesses are getting the most from their advertising dollars.

With AdRoll, businesses can benefit from an intuitive platform that’s designed to help them make the most out of their marketing efforts.

Who is AdRoll Best For?

Although AdRoll offers a variety of features, it’s best suited for businesses with mid-sized budgets and those that require detailed analytics to track their campaigns.

AdRoll’s advanced retargeting capabilities and cross-platform advertising reach make it an attractive option for businesses looking to maximize their ROI.

Other features such as intuitive dashboards, conversion tracking, and comprehensive analytics further add to the value of AdRoll.

Use Cases for AdRoll

Let’s explore the various use cases for this AI-driven marketing software.

AdRoll helps businesses target potential customers across multiple digital platforms, improve their ROI, and boost their online presence.

The platform is great for reaching audiences with different demographics and online behaviors as well as for creating ads in various formats.

It’s also a great tool for setting budgets, scheduling ad display, and monitoring performance.

AdRoll also helps businesses better understand their customers with comprehensive analytics and retargeting capabilities.

Its intuitive dashboard and easy-to-use interface make the platform accessible to anyone.

AdRoll is a great choice for businesses of any size looking to get the most out of their online marketing efforts.


AdRoll offers businesses many advantages to help them get the most out of their online marketing efforts.

Its extensive reach through ad exchanges, advanced retargeting capabilities, and cross-platform support make it a powerful marketing tool.

It seamlessly integrates with various eCommerce platforms and provides comprehensive analytics to track performance.

AdRoll also offers an intuitive dashboard with retargeting strategies and split testing capabilities. The platform is easy to use and offers fast results according to tech reviews.

Customers can take advantage of the company’s customer support system, help center, and trust center.

AdRoll is one of the most trusted ad networks in the industry, offering businesses a reliable way to reach their target audience and increase ROI.

  • AdRoll enhances online marketing efforts.
  • Offers advanced retargeting and cross-platform support.
  • Integrates with various eCommerce platforms.
  • Provides comprehensive performance analytics.
  • User-friendly dashboard with split testing.
  • Excellent customer support and trust center.
  • Trusted ad network with increased ROI.


Despite its many advantages, AdRoll also has some drawbacks that can make it difficult for businesses to get the most out of their online marketing efforts.

Pricing can be expensive, which may be a deterrent for small businesses. Some users find the customization options lacking, with limited options for highly specific ad designs.

There can be a steep learning curve for beginners, as the platform is complex and takes time to master.

Customer support may also have issues with slow response times. Additional tools or services may be necessary for certain ad designs.

AdRoll’s pricing plans are tailored to meet different business needs, but the cost may still be too expensive for some.

  • AdRoll may be pricey for small businesses.
  • Customization options are limited.
  • Steep learning curve for beginners.
  • Platform complexity requires time to master.
  • Customer support response can be slow.
  • Additional tools may be necessary.
  • Tailored pricing plans may still be costly.

Alternatives to AdRoll

If you’re looking for an alternative to AdRoll, there are plenty of options to choose from.

Clickable allows users to produce attractive, brand-aligned, and highly effective ads for all marketing channels, even without any design experience.

Pencil is an AI-powered tool specifically designed to assist ecommerce brands and agencies in creating diverse ad variations swiftly and effectively.

For more focused targeting, you can use networks such as Criteo and Taboola.

All of these platforms offer their own unique features and pricing plans, so be sure to do your research before making a decision.

Final Verdict

AdRoll is a powerful marketing platform that offers extensive reach and advanced retargeting capabilities.

It’s a great choice for businesses looking to maximize their online presence and improve their ROI.

However, AdRoll can be expensive and the platform has a steep learning curve for beginners. Customer support can be slow.

But with its extensive features and benefits, AdRoll can be a great option for businesses looking for an effective digital marketing platform.

Frequently Asked Questions

What Type of Payment Methods Does Adroll Accept?

AdRoll accepts various payment methods, including credit/debit cards, PayPal, and wire transfers.

What Is the Refund Policy for Adroll?

AdRoll’s refund policy states that purchases are generally non-refundable. For month-to-month plans, disputes must be submitted within 72 hours. Contact [emailprotected] for any refund-related inquiries.

How Does Adroll Track ROI?

AdRoll tracks ROI by monitoring conversions, customer data, and ad spending, allowing you to gauge the success of your campaigns.

Does Adroll Offer Any Discounts?

AdRoll doesn’t offer discounts, but you can get more value for your money by increasing your ad spend. There are tiered plans available that offer additional tech and reporting resources. Check out their website for more information.

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Helps marketers do more with less.

  • Pricing:
    Paid/ Subscription
  • Type of Tool:
    Marketing & Advertising
  • Best For:
    Creating Campaigns
  • Learning Curve:

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