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Brevo – Marketing Automation Tool Review

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Are you interested in elevating your email marketing campaigns? Brevo, an integrated CRM platform, could be the solution you need.

Formerly known as Sendinblue, Brevo offers features like contact management, automation, and live chat/chatbot tools.

Plus, there are four different plans to choose from to suit any budget.

Discover what makes Brevo stand out and why you should consider adding it to your marketing arsenal.

Key Takeaways

  • Brevo is a customer relationship management (CRM) solution that helps businesses communicate with customers across different channels at scale.
  • Brevo offers a wide range of features for managing customer relationships and marketing/sales campaigns, including email marketing, SMS campaigns, automations, sales pipeline management, live chat/chatbot tools, WhatsApp campaigns, and a landing page builder.
  • The Contacts app in Brevo allows users to grow their email list, manage contacts, and perform various actions on individual contacts such as adding them to a blocklist, changing their details, assigning them to team members, adding them to a mailing list, or exporting their data.
  • The Campaigns app is where most of the marketing magic happens in Brevo, allowing users to create marketing campaigns and send messages across email, SMS, Whatsapp, Web Push, and Facebook Ads. The app also offers A/B testing options and personalized email subject lines and preview text.

What is Brevo?

You may have heard of Brevo, a customer relationship management (CRM) solution which helps businesses communicate with customers across different channels at scale.

Formerly known as Sendinblue, Brevo offers features such as contacts, campaigns, automations, conversations, inbox, meetings, transactional emails, and sales CRM.

It also offers integrations with third-party apps.

All plans include unlimited contacts. Plus, you can customize your Brevo dashboard by adding or removing apps.

Brevo’s free-for-life plan is suitable for beginners, while paid plans start at $25/month. Consider Brevo for your email marketing needs.

Key Features of Brevo

Regularly check out Brevo’s key features to help manage customer relationships and marketing/sales campaigns.

  • Contacts: This feature allows you to bulk import and segment contacts, create subscription forms, and add contacts to a blocklist.
  • Campaigns: With this feature, you can send email, SMS, WhatsApp, Web Push, and Facebook Ads campaigns.
  • Automations: This feature allows you to create workflows to automate certain tasks or actions.
  • Conversations: Brevo provides a chat widget and chatbot FAQs for easy communication with customers.

Other useful features include the ability to track performance, preview emails, and send test emails.

You can also schedule SMS and WhatsApp campaigns, create segmented groups, and utilize automated workflows.

Who is Brevo Best For?

Brevo is ideal for businesses looking to manage customer relationships and marketing/sales campaigns.

Its comprehensive features and versatile integrations make it a great option for organizations of all sizes.

The free plan is an excellent choice for startups and small businesses. Brevo’s Starter plan allows for more features and increased email sending limits.

The Business plan offers advanced features such as A/B testing, segmentation, chatbot tools, and more.

Brevo’s Transactional Emails and Transactional SMS plans are ideal for businesses with high email and text messaging needs.

Use Cases for Brevo

Building on the discussion of who Brevo is best for, its versatile features make it suitable for a variety of use cases.

From growing a contact list to building landing pages to creating automated workflows, Brevo offers solutions for businesses of all sizes.

With its easy-to-use design tools and marketing automation, Brevo can help businesses create and send personalized emails at scale.

Its features for segmentation and contact management help ensure messages are sent to the right people.

Brevo also offers SMS and Whatsapp campaigns, making it easy to reach customers on multiple channels.

The platform’s integrated analytics can provide valuable insights into customer engagement and campaign performance.

Pros

With its intuitive interface and powerful features, Brevo is an ideal email marketing solution for businesses of all sizes.

It offers a variety of plans, starting from free-for-life and going up to $65/month.

Brevo also offers segmentation options, allowing users to target their campaigns to specific groups of contacts.

It also has an easy-to-use email campaign building tool and pre-built templates and forms.

Its analytics dashboard lets users track campaign performance and integrate with Google Analytics.

Brevo is an excellent choice for businesses looking for an all-in-one email marketing solution.

  • Intuitive, powerful features in Brevo.
  • Ideal for all business sizes.
  • Plans range from free to $65/month.
  • Offers segmentation for targeted campaigns.
  • Easy-to-use campaign building tool.
  • Analytics dashboard with Google integration.
  • All-in-one email solution.

Cons

Continuing on from the Pros, some of the downsides to Brevo’s email marketing solution include its additional pricing for emails and texts, and the steep learning curve for its automation tool.

While Brevo offers a free-for-life plan, additional pricing for emails and texts can become expensive. The platform lacks features such as a tablet-size email preview and Whatsapp automation.

The workflow builder for the automation tool has a learning curve that can be quite intimidating for beginners.

Some users may find the price too high for their budget, despite the platform providing powerful features.

  • Brevo’s solution involves extra costs.
  • Steep learning curve present.
  • Tablet-size email preview missing.
  • Lacks Whatsapp automation feature.
  • Workflow builder intimidates beginners.
  • Some users may find the price too high.

Alternatives to Brevo

However, if Brevo isn’t the right fit for your budget, there are other email marketing solutions available.

Mailchimp is a popular option that offers a free plan that includes a limited number of contacts and emails. It also has a wide range of templates and automation options.

Constant Contact is another popular solution that offers a free 60-day trial and a variety of plans. It includes a drag-and-drop email builder and a wide selection of templates.

ActiveCampaign is a great choice for businesses looking for a comprehensive platform that includes customer relationship management (CRM) tools.

It also has an intuitive automation builder and a wide range of integrations.

Whatever your needs, there’s an email marketing solution available that can help you reach your goals.

Final Verdict

In conclusion, Brevo offers an impressive range of features for managing customer relationships and marketing/sales campaigns, making it a great choice for businesses of any size.

It has a user-friendly interface and helpful automation tools that make it easy to create campaigns and track performance.

The pricing is reasonable, and the free-for-life plan is great for small businesses.

The Contacts app helps users grow their email list and manage contacts, while the Campaigns app offers email, SMS, Whatsapp, Web Push, and Facebook Ads.

Automation and Conversations apps make it easy to set up workflows and chat widgets.

With its wide selection of features and integrations, Brevo is a great choice for businesses looking for a comprehensive email marketing solution.

Frequently Asked Questions

How Much Does Brevo Cost?

Brevo offers four different products with pricing starting at $25/month. Email credits can be purchased as well. The free plan includes unlimited contacts but limited daily email sending.

What Integrations Are Available With Brevo?

You can access a wide range of integrations with Brevo, including 13 native apps and 64 third-party ones. You can customize your dashboard with apps, manage contacts, create marketing campaigns, automate sequences, and use the chatbot tool. All these features are available to help you grow your business.

Does Brevo Offer A/B Testing?

Yes, Brevo offers A/B testing for email campaigns. You can create multiple versions of the same email to test which performs the best.

Does Brevo Offer Support?

Yes, Brevo offers support. You can get help via email, phone, live chat, and tutorials. Plus, the platform has a user community where you can ask questions and get answers.

Does Brevo Offer a Free Trial?

Yes, Brevo offers a free trial. Sign up and get started with all the features and tools available to you. Try it before you buy it and see how it fits your needs.

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Brevo
Freemium

The all-in-one platform to automate your marketing campaigns.

  • Pricing:
    Freemium
  • Type of Tool:
    Marketing Automation
  • Best For:
    Email Marketing
  • Learning Curve:
    Intermediate

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