Buffer – Social Media Toolkit Review


You’re juggling multiple social media accounts and you need help. Enter Buffer, the social media management tool designed to streamline your online activities.

In this review, we’ll dive into Buffer’s features, pros, cons, and everything in between. Whether you’re a solo influencer or a full-scale agency, we’ve got you covered.

So sit tight, and let’s see if Buffer is the toolkit that can lift your social media game.

Key Takeaways

  • Buffer is a multi-purpose social media management tool that allows users to draft and schedule posts for multiple social media channels.
  • Buffer provides a centralized platform for managing and scheduling content across multiple social media platforms, making it easier to monitor and analyze customer responses.
  • Buffer offers powerful features for running successful social media campaigns, including customization options like tags and hashtags to increase post reach and engagement.
  • While Buffer has some limitations in terms of analytics capabilities and support for emerging platforms, it remains a popular and cost-effective tool for social media management.

What is Buffer?

Buffer is a versatile social media management tool that you can use to draft and schedule posts across multiple platforms.

It’s like your personal assistant, handling tasks such as scheduling posts for Twitter, Instagram, Facebook, and LinkedIn.

You can connect up to three social accounts and store up to ten posts per channel with the free version.

If you need more, don’t fret! Upgraded plans offer more connectivity and storage. Also, Buffer isn’t just about scheduling.

It’s about optimization too. It helps you analyze customer responses, maximizing your social media impact.

However, no tool is perfect. Some users find its analytics capabilities limited and reconnecting unlinked accounts a bit time-consuming.

Yet, considering its versatility and affordability, it’s a tool worth exploring.

Key Features of Buffer

Now that you’re familiar with what Buffer can do, let’s dive into its key features.

Buffer’s primary function is to schedule posts for various social media platforms, including Twitter, Instagram, and Facebook.

You can connect up to three social accounts and store up to 10 posts per channel for free.

Its analytics feature lets you track performance and engagement, optimizing your social media strategy.

Buffer also offers a ‘Start Page’ service, a customizable link in bio add-on, enhancing your Instagram profile.

Buffer’s user-friendly interface makes managing your social media presence a breeze.

However, it’s worth noting that some advanced features, like optimal posting time suggestions and hashtag research, are absent.

Who is Buffer Best For?

In the world of social media management, you might be wondering if Buffer is the right tool for you.

Well, Buffer is perfect for businesses, brands, agencies, and individual social media managers who need a simple yet effective tool for scheduling posts across multiple platforms.

It’s especially beneficial if you’re handling accounts on Twitter, Instagram, Facebook, LinkedIn, and Google Business Profiles.

If you’re a busy entrepreneur, it’s a time-saver, letting you plan, schedule, and publish posts from one central location.

If you’re a small agency, the collaborative features make it easy to draft and review posts as a team.

Use Cases for Buffer

You might be wondering how you can best utilize Buffer in your daily operations, so let’s delve into some practical use cases for this versatile social media management tool.

If you’re a small business owner, you can use Buffer to schedule your posts in advance over multiple platforms, ensuring a consistent online presence.

A digital marketing agency might find Buffer’s team features handy for collaborating on client campaigns.

Bloggers can use Buffer’s analytics tool to track their most engaging content and optimize their posts.

Influencers can leverage Buffer’s Instagram-first comment feature to add more hashtags without cluttering their captions.


While managing your social media accounts, you’ll find that Buffer offers a slew of benefits, from providing a centralized platform for scheduling and posting content across various platforms to having a quick and responsive customer support team.

This tool supports a wide array of social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and Google Business Profiles.

You’ll appreciate its user-friendly interface, making it easy to draft and schedule posts.

Buffer also offers powerful features for running successful social media campaigns, allowing you to monitor and analyze customer responses from different platforms in one location.

Customization options such as tags and hashtags can further increase your post’s reach and engagement. These pros make Buffer a robust and valuable tool in your social media toolkit.

  • Centralized platform for scheduling and posting content.
  • Supports Twitter, Instagram, Facebook, LinkedIn.
  • Quick and responsive customer support available.
  • User-friendly interface for drafting posts.
  • Powerful features for running social media campaigns.
  • Analyze customer responses in one location.
  • Increases post reach with customization options.


Despite its many benefits, there are some drawbacks to using Buffer that you should be aware of.

The analytics capabilities mightn’t meet your expectations as they’re somewhat limited. You might also experience frustrations with certain hashtags not being supported.

If you’re using multiple social media accounts, reconnecting unlinked accounts can be challenging and time-consuming.

Also, Buffer doesn’t currently support emerging platforms like Parler, Gettr, and MeWe, which can be a setback if you’re trying to reach a wider audience.

Features you might expect, like optimal posting time suggestions and hashtag research, are unfortunately missing.

Keep these points in mind when deciding if Buffer is the right tool for your social media management needs.

  • Buffer’s analytics capabilities are limited.
  • Unsupportive of certain hashtags.
  • Reconnecting unlinked accounts is challenging.
  • No support for Parler, Gettr, MeWe.
  • Lacks optimal posting time suggestions.
  • Buffer lacks hashtag research feature.

Alternatives to Buffer

Considering the drawbacks of Buffer, it’s crucial to explore other social media management tools that might better suit your needs.

Hootsuite, for example, is a robust alternative that offers unlimited scheduling, more integrations, and features like an ad builder.

Sprout Social is another contender with comprehensive analytics, listening capabilities, and a CRM feature.

If you’re on a budget, Zoho Social provides more bang for your buck with features like a content calendar and a smarter scheduling system.

Lastly, for Instagram-centric brands and influencers, Later is a visually appealing option with easy-to-use design tools.

Each tool has its strengths and weaknesses, so it’s important to consider your specific needs and priorities when choosing an alternative to Buffer.

Final Verdict

So, after exploring the features, pricing, ease of use, and alternatives, is Buffer the right social media management tool for you? The answer depends on your needs.

If you’re an Instagram influencer or a visual brand, Buffer’s robust Instagram features could be a game-changer for you.

If you’re a small to medium-sized team, you’ll appreciate Buffer’s team management features.

But if you’re looking for more advanced features like ad builder, content library, or unlimited scheduled posts, you might want to consider alternatives like Hootsuite.

Buffer’s pricing is also attractive compared to other tools, but remember, cheaper isn’t always better.

Ultimately, you must weigh the pros and cons and choose the tool that best fits your needs and budget.

Frequently Asked Questions

What Security Measures Does Buffer Have in Place to Protect User Data?

Buffer prioritizes user data security, implementing measures like HTTPS for all services and OAuth for account access. They’re also GDPR compliant, ensuring your data’s safe and private. They don’t store your social media passwords.

Does Buffer Offer Any Discounts for Non-Profit Organizations or Educational Institutions?

Yes, Buffer offers discounts for non-profits, granting them a 50% reduction on any plan. However, they don’t currently provide discounts for educational institutions. Check their website for the most up-to-date info.

How Does Buffer Handle Privacy Concerns, Especially With Regard to Data Sharing Across Different Social Media Platforms?

Buffer takes privacy seriously. It doesn’t share your data across platforms. Instead, it uses secure protocols to manage your posts. You maintain control over your content and personal information, ensuring your privacy is respected.

Can Buffer Be Integrated With Other Marketing Tools or Crms?

Yes, you can integrate Buffer with other marketing tools or CRMs. It’s built to work seamlessly with popular platforms like Zapier, Feedly, and more, enhancing your social media management and marketing efforts.

What Kind of Onboarding or Training Resources Does Buffer Provide for New Users?

Buffer provides onboarding resources for new users, including a detailed knowledge base, webinars, and helpful blog posts. You’ll find tutorials on how to use features, optimizing your social media strategy, and more.

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