MailerLite – Email Marketing Tool Review


You’re in search of the perfect email marketing tool and you’ve stumbled upon MailerLite. But is it right for you?

This review unpacks everything you need to know about MailerLite.

Whether you’re an experienced marketer or a newbie, you’ll discover if this tool’s features, pros, and cons align with your goals.

So sit back, sip your coffee, and let’s dive into the world of MailerLite. It’s time to level up your marketing game.

Key Takeaways

  • MailerLite is a user-friendly email marketing solution designed for authors and businesses.
  • It offers a free account with valuable features, including 1,000 subscribers and 12,000 emails per month.
  • The platform provides automation options, audience segmentation, and various types of forms for capturing leads.
  • MailerLite is highly recommended for authors on a budget and offers all the necessary functionality for effective email marketing.

What is MailerLite?

So, what exactly is MailerLite, you might ask?

Well, it’s an all-in-one email marketing tool that’s been around since 2010, designed to help you connect with your audience more effectively.

With MailerLite, you’re not just sending emails; you’re creating valuable relationships.

It’s user-friendly and packed with features like a drag-and-drop editor, automation, and analytics.

You can build beautiful newsletters, set up automated email sequences, and track your results in real-time.

And the best part? It’s affordable. Whether you’re a small business owner, a blogger, or a large corporation, MailerLite has a plan that fits your needs and budget.

It’s a tool that strives to make email marketing simpler, more accessible, and effective for everyone.

Key Features of MailerLite

Let’s dive into the key features of MailerLite that you’ll find incredibly useful for your email marketing efforts.

  • This tool has a user-friendly drag-and-drop email builder that lets you design professional-looking newsletters effortlessly.
  • With MailerLite, you can automate your campaigns for efficiency.
  • You can create attractive landing pages to drive conversions.
  • The platform allows you to design signup forms for lead collection.
  • Advanced list management and analytics help track your campaign performance.
  • A/B testing lets you refine your strategy.
  • The platform supports easy subscriber segmentation.
  • It integrates with numerous third-party apps.

Despite its sophisticated features, MailerLite maintains an intuitive interface, making it a top choice for both beginners and seasoned marketers.

It’s a one-stop solution for your email marketing needs.

Who is MailerLite Best For?

If you’re a small business owner, blogger, or entrepreneur looking for an affordable, user-friendly email marketing tool, MailerLite could be the perfect match for your needs.

Its intuitive design makes it easy to create professional emails, even if you’re not a tech wizard.

If you’re running an online store, its e-commerce features can help you drive sales.

Non-profits and community groups can also benefit from MailerLite’s affordability and user-friendly features.

Its automation capabilities come in handy if you’re a busy freelancer juggling multiple clients.

Finally, if you’re just starting to build an email list, MailerLite’s free plan is an excellent choice.

Use Cases for MailerLite

In your pursuit of effective email marketing, understanding specific use cases for MailerLite can enhance your strategy and help you get the most out of this tool.

Suppose you’re a small business owner seeking to grow your subscriber base. In that case, MailerLite’s user-friendly interface and automation features can streamline your email campaigns.

As an author, you can use it to send newsletters to your readership, providing updates and promoting new releases.

If you run an e-commerce site, MailerLite’s integration features allow you to connect your online store and send targeted product emails.

For bloggers, it’s great for distributing new blog posts to your audience. No matter your niche, MailerLite has a use case that fits your needs.


You’ll appreciate the numerous advantages of using MailerLite for your email marketing needs.

The platform is user-friendly, making it a breeze to create professional-looking emails with their drag-and-drop builder.

Even on the free plan, you’ll benefit from a wealth of features, including automation, landing pages, and form creation.

MailerLite’s customer support is top-notch, ready to assist whenever you encounter a hiccup.

Their email deliverability rates are impressive, which means your messages actually reach your subscribers’ inboxes. The affordability of their plans is another significant pro.

Despite having a vast feature set, MailerLite remains highly accessible for businesses of all sizes.

If you’re looking for a comprehensive, budget-friendly email marketing tool, MailerLite could be your ideal choice.

  • MailerLite is user-friendly and professional.
  • Offers features like automation, landing pages.
  • Excellent customer support available.
  • High email deliverability rates ensured.
  • Affordable plans for all businesses.
  • Vast feature set, highly accessible.
  • Ideal for budget-friendly email marketing.


Despite its many strengths, MailerLite does have a few drawbacks that you should be aware of.

While it offers a user-friendly interface, beginners might find the navigation for automation setup a bit tricky.

You’ll also need to request access and list your website, which some users find inconvenient.

Another downside is that MailerLite doesn’t support multiple lists, however, you can segment your audience with conditions.

If you’re using the free version, you’ll have access to a limited number of newsletter templates, which might limit your creative options.

While these are minor nitpicks, they could affect your experience, especially if you’re looking for more advanced features.

Nonetheless, considering its affordability, MailerLite still provides great value for money.

  • Navigation for automation setup is tricky.
  • Access request and website listing required.
  • MailerLite doesn’t support multiple lists.
  • Free version offers limited templates.

Alternatives to MailerLite

If you’re looking for options beyond MailerLite, there are several alternatives that you might find appealing.

Mailchimp, a popular choice, offers a wide range of features although it can be pricier.

SendinBlue, on the other hand, provides a good balance between affordability and functionality, making it a compelling choice for small businesses.

ConvertKit is a fantastic option if you’re a blogger or creator, with features specifically designed for this audience. Meanwhile, ActiveCampaign stands out for its robust automation capabilities.

Moosend offers a user-friendly interface and a generous free plan, while GetResponse is known for its powerful landing page builder.

Each platform has its strengths and weaknesses, so it’s important to choose one that aligns with your specific needs and budget.

Final Verdict

So, why should you consider MailerLite as your go-to email marketing tool?

For its simplicity and power. It’s user-friendly, making it ideal for beginners, yet robust enough for advanced marketers.

Its drag-and-drop feature makes creating newsletters and landing pages a breeze, while its automation and segmentation features allow for targeted, effective campaigns.

The free plan’s generous offerings make it an affordable choice, and the paid plans offer even more features at a reasonable price.

Sure, it’s got a few minor cons, but they’re overshadowed by the pros.

In the world of email marketing tools, MailerLite stands out for its value for money.

Frequently Asked Questions

What Kind of Customer Support Does Mailerlite Offer and How Can I Reach Them if I Need Assistance?

You can access MailerLite’s customer support via live chat or email. They’re known for their excellent service. If you’re stuck, just click on the ‘Help’ button and their friendly team will guide you through.

Does Mailerlite Offer Any Educational Resources or Tutorials for New Users?

Yes, MailerLite provides educational resources for new users. You’ll find helpful tutorials, webinars, and a comprehensive knowledge base on their website. They also offer a free email marketing course to help you get started.

How Does Mailerlite Handle Data Privacy and Is My Subscriber List Secure With Them?

Yes, MailerLite takes data privacy seriously. They’re GDPR compliant, ensuring your subscriber list is secure. They use encrypted data storage and secure data centers to protect your information. You’re in safe hands with MailerLite.

Can I Integrate Mailerlite With Other Tools and Platforms That I Am Currently Using for My Business?

Yes, you can integrate MailerLite with other tools and platforms you’re using for your business. It offers seamless integration with popular apps like Shopify, WordPress, Zapier, and more to streamline your email marketing efforts.

Is There a Limit on the Number of Emails I Can Send per Month With Mailerlite?

Yes, there’s a limit on the number of emails you can send per month with MailerLite. It’s based on your plan. The free plan allows up to 12,000 emails, while paid plans offer unlimited emails.

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  • Type of Tool:
    Email Marketing
  • Best For:
    Creating Professional Emails
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