SocialPilot – Social Media Management Tool Review


You’re juggling multiple social media accounts and it’s time to streamline. Enter SocialPilot, a tool designed to make your digital life easier.

In this review, you’ll learn how SocialPilot’s unique features can enhance your marketing campaigns.

We’ll explore its content curation, scheduling, and collaboration capabilities, along with its competitive pricing.

Is SocialPilot the tool you’ve been searching for? Let’s dive in and find out.

Key Takeaways

  • SocialPilot is a social media management tool suitable for startups, small businesses, and marketing agencies.
  • It offers social media post scheduling for major platforms like Twitter, Facebook, Pinterest, and LinkedIn, but does not have automated posting for Instagram and TikTok.
  • SocialPilot provides content recommendations based on industry, saving time for filtering and sharing new posts.
  • The pricing plans offered by SocialPilot are rated highly and provide good value for money for teams.

What is SocialPilot?

SocialPilot is your go-to solution for managing and enhancing your brand’s presence across multiple social media platforms.

As a tool for startups, small businesses, and marketing agencies, it’s an affordable alternative to platforms like Buffer or Hootsuite.

It offers social media post scheduling, supporting major networks such as Twitter, Facebook, Pinterest, and LinkedIn. However, it doesn’t have automated posting for Instagram and TikTok.

It has a clean, intuitive post creation interface and integrates with Canva for adding imagery or video. Even though it might lack some features, it’s still a powerful and versatile tool.

Key Features of SocialPilot

Let’s dive into the key features that make your experience with SocialPilot truly unique and efficient.

This platform offers a bulk scheduling option, allowing you to schedule posts for multiple social networks in one go.

You’ll appreciate its intuitive interface, well-integrated with Canva, for effortless addition of imagery or videos to your posts.

But, it doesn’t stop there. SocialPilot also provides relevant content recommendations based on your industry, making it easier for you to share engaging posts.

Managing multiple profiles? No problem! SocialPilot supports numerous social profiles and users depending on your plan.

You’ll find its performance reporting extremely useful, offering digestible, visual marketing analytics reports.

Who is SocialPilot Best For?

Targeting startups, small businesses, and marketing agencies, you’ll find SocialPilot particularly beneficial if you’re looking to manage multiple social networks and monitor the effectiveness of your marketing campaigns.

This tool is also great if you’re a social media professional who needs scheduling functionalities and content recommendations.

It offers a cost-effective solution compared to other platforms like Hootsuite or Buffer. SocialPilot caters to various needs with its different pricing plans, designed to fit your budget.

It provides marketing analytics reports, helping you measure your performance on platforms like Twitter, LinkedIn, Facebook, Pinterest, and Google My Business.

However, note that it lacks automated posting for Instagram and TikTok, so consider your platform preferences.

Use Cases for SocialPilot

By using SocialPilot, you’re not only making your social media management more efficient, but you’re also gaining access to a wealth of features designed to help you optimize your marketing campaigns.

Whether you’re a small business looking to grow your social presence, a marketing agency managing multiple client accounts, or a large corporation with complex campaign needs, SocialPilot has use cases for you.

Its post scheduling feature can streamline your content planning, while its analytics tool provides key insights to improve your strategy.

Plus, its collaboration feature is perfect for teams, facilitating seamless communication and workflow.

With SocialPilot, you’re not just scheduling posts; you’re crafting a more effective social media strategy, fostering team collaboration, and gaining a competitive edge.


While you’re leveraging SocialPilot for its use cases, you’ll also be impressed by its considerable array of pros.

It supports major social platforms, giving you the flexibility to manage multiple accounts from one place. You’ll love its intuitive interface, making scheduling posts a breeze.

With its bulk scheduling option, you can plan your content strategy far ahead, saving you time.

SocialPilot’s content recommendation feature is a big plus, providing you with relevant content based on your industry.

It’s also budget-friendly, offering different pricing plans to suit your needs. Its analytical reports are comprehensive, helping you gauge your campaign’s effectiveness.

However, remember that it doesn’t support automated posting for Instagram and TikTok.

  • Supports major social platforms.
  • Manages multiple accounts efficiently.
  • Features an intuitive scheduling interface.
  • Offers bulk scheduling option.
  • Provides industry-based content recommendations.
  • Offers budget-friendly pricing plans.
  • Its analytical reports are comprehensive.


Despite its numerous advantages, there are a few drawbacks to SocialPilot that you should be aware of.

The first is its limited support for Instagram. While it allows basic posting and scheduling, it doesn’t offer comprehensive analytics for this platform.

This can be a significant downside if Instagram is a key part of your social media strategy.

The user interface, though functional, could use a modern update. It’s not the most visually appealing or intuitive compared to some competitors.

Some users have reported slower customer service response times.

While they do provide support via email and a knowledge center, there’s no live chat or phone support, which may impact your problem resolution speed.

  • Limited Instagram support in SocialPilot.
  • Lacks comprehensive Instagram analytics.
  • User interface needs modern update.
  • Reports of slower customer service.
  • No live chat or phone support.

Alternatives to SocialPilot

If you’re considering SocialPilot but not entirely convinced, there are several other social media management tools you might want to explore.

Buffer, for example, offers a simple and intuitive interface with the ability to schedule and manage posts across various platforms. It’s ideal if you’re looking for simplicity and efficiency.

Another great option is Hootsuite. It boasts robust analytics, social listening features, and supports a wide array of social networks.

It’s perfect for those who need comprehensive insights and control over their online presence.

  • Buffer
  • Hootsuite

Final Verdict

So, why should you choose SocialPilot as your social media management tool?

Its affordability, user-friendly interface, and compatibility with major social networks make it a solid choice.

You’d appreciate its bulk scheduling option and the ability to reorder posts with a drag-and-drop calendar.

SocialPilot’s content recommendations, based on your industry, save you time sifting through potential shares.

While it lacks automatic Instagram and TikTok posting, it makes up for it with robust performance reporting, offering digestible marketing analytics for various social media accounts.

Though it doesn’t offer live chat or phone support, you can count on quick email responses.

All in all, if you’re after a budget-friendly, comprehensive social media management tool, SocialPilot could be your answer.

Frequently Asked Questions

What Is the Maximum Number of Social Media Profiles I Can Manage With the Agency Plan on Socialpilot?

With the Agency plan on SocialPilot, you’re able to manage up to 100 social media profiles. It’s perfect if you’ve got a larger team or multiple clients to handle on a regular basis.

Can I Schedule Instagram Stories Through Socialpilot?

No, you can’t schedule Instagram stories through SocialPilot. While it supports various functionality across multiple platforms, Instagram stories scheduling isn’t currently a feature. You’ll need another tool for that specific need.

How Does Socialpilot’s Content Recommendation Feature Work?

SocialPilot’s content recommendation feature works by suggesting relevant posts based on your industry. It saves you time by filtering and suggesting fresh content, and even connects to multiple RSS feeds for seamless integration.

What Additional Features Does Socialpilot Provide for Content Curation and Scheduling?

SocialPilot provides features like bulk scheduling and a drag-and-drop calendar for content curation and scheduling. It also recommends relevant industry content to repost, connects to multiple RSS feeds, and integrates seamlessly with Canva.

Can I Use Socialpilot to Manage My Google Business Account?

Yes, you can use SocialPilot to manage your Google Business account. It provides tools for scheduling posts, monitoring engagement, and analyzing performance, making your social media management much easier and efficient.

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