Triple Whale – Advertising Analytics Platform Review


Are you aiming to maximize the efficiency of your e-commerce operations? Triple Whale’s advertising analytics platform can help you do just that.

With its Triple Pixel, you can directly track first-party purchase data at the ad-level and get valuable insights into the customer journey and effective marketing channels.

Automated email and Slack reporting are also included. Get ready to take your business to the next level with Triple Whale.

Key Takeaways

  • Triple Whale is a data aggregation tool that helps small and medium-sized businesses transform their data into profit.
  • It tracks key metrics from different online platforms in one dashboard, allowing businesses to monitor ad performance and track important indicators such as return on ad spend (ROAS) and live order attribution.
  • Triple Whale requires a link to a Shopify store and offers features like the Triple Whale Pixel, which connects ad clicks and conversions with precision and transparency.
  • The platform offers pricing options for businesses of different sizes and budgets, with a free forever plan for two users and paid packages starting at $129/month.

What is Triple Whale?

You’ve heard of Triple Whale. It is an all-in-one e-commerce operating system that offers a range of features to help businesses track their customer purchase data.

One of its key features is the ability to track first-party customer purchase data down to the ad level.

It also offers unlimited users and store integrations, automated email and Slack reporting, AI-powered recommendations, and RFM audiences.

Triple Whale uses its proprietary Triple Pixel to directly track customer purchases across different platforms.

This feature provides businesses with valuable insights into customer journeys, effective marketing channels, and upselling bundles.

Triple Whale offers a mobile app for iOS and Android, a customizable summary dashboard, a report generator, and a forecasting calculator.

With Triple Whale, businesses can accurately attribute customer purchases and maximize their net profit.

This comprehensive operating system provides businesses with the tools they need to optimize their ecommerce operations and drive success.

Key Features of Triple Whale

Your Triple Whale dashboard features several powerful tools to help you track and analyze customer activity on your storefront.

The Triple Pixel is a key feature that allows you to follow the customer journey and measure important performance indicators.

It tracks metrics such as the number of orders, conversion value, cost per action, and add to carts.

This information gives you valuable insights into the effectiveness of your storefront and allows you to make data-driven decisions to optimize your performance.

Another tool in the dashboard is the Creative Dashboard, which helps you measure the effectiveness of your creative assets.

It segments ads by metrics and isolates top-performing images and copy.

This feature allows you to identify what resonates best with your customers and refine your creative strategy accordingly.

Customer Insights is another valuable tool that allows you to analyze important metrics such as average order value and top products.

This information gives you a deeper understanding of your customers’ preferences and purchasing habits, allowing you to tailor your marketing efforts to better meet their needs.

The Sales Cycle tool is also included in the Triple Whale dashboard. It provides insights into customer preferences and habits, as well as informs retargeting periods.

This information is crucial for understanding the customer journey and optimizing your retargeting strategies.

The Triple Whale Pixel helps you analyze metrics at the ad level and by platform.

This feature allows you to determine the impact of different channels on customer decisions, helping you allocate your advertising budget more effectively.

Who is Triple Whale Best For?

With its powerful features and pricing options, Triple Whale is an ideal advertising analytics platform for businesses of all sizes.

Triple Whale provides comprehensive insights into customer journeys, helping businesses identify the most effective channels for marketing and pinpoint areas of improvement.

The Triple Pixel helps track customer events to ensure accurate attribution.

For those looking for more in-depth analysis, the Pro plan offers AI-powered recommendations and RFM audiences.

With Triple Whale, businesses can save time and money by streamlining their analytics and putting the data to work.

Use Cases for Triple Whale

Triple Whale is a great tool for businesses looking to track their advertising performance and optimize their campaigns.

With its Triple Pixel, you can track customer events on your storefront and see which channels are driving conversions.

You can use the channel overlap tool to see if customers interacted with your ads on different platforms.

Creative Dashboard helps measure the effectiveness of creative assets and provides insights into what resonates with your audience.

The Customer Insights feature helps you identify which products are creating customer loyalty. Forecasting Calculator allows you to run hypothetical scenarios to hone in on the best ROI.


One of the main advantages of Triple Whale is its customizable summary dashboard, which allows you to quickly access all of your vital stats and metrics.

It also provides automated email and Slack reporting, as well as Mean, Median, and Mode AOV data, LTV and Cohort Analysis, and Product Journeys.

You can create custom audiences to maximize success. Triple Whale also offers a mobile app for iOS and Android, so you can easily access your metrics on the go.

It has native integrations with popular platforms like Shopify, Facebook, and Google Analytics. With all these features, Triple Whale truly is an all-in-one e-commerce operating system.

  • Triple Whale offers customizable dashboards.
  • Automated email and Slack reporting provided.
  • Provides Mean, Median, Mode AOV data.
  • Enables creation of custom audiences.
  • Mobile app available for iOS, Android.
  • Integrates with Shopify, Facebook, Google Analytics.


However, Triple Whale may not be necessary for smaller accounts, and access to the Triple Pixel comes at a cost.

It may not be worth the investment for those who are just starting out or who don’t have multiple platforms to track.

The features may be too advanced for some, and the learning curve may be too steep for those who are unfamiliar with marketing analytics.

It could also be too expensive for some businesses and may not provide enough value to make it worth their while.

  • Triple Whale may not suit small accounts.
  • Triple Pixel access is costly.
  • Not ideal for beginners in marketing.
  • Features may be too advanced for some.
  • Steep learning curve for new users.
  • Could be expensive for some businesses.
  • May not provide enough value.

Alternatives to Triple Whale

Despite its features, some may be looking for alternatives to Triple Whale for various reasons. Zoho Social, Sendible, and SocialPilot are popular options.

These platforms provide similar features to keep track of customer data, analyze performance, and manage campaigns.

Ultimately, the choice is yours, but make sure you have the right tools to make the most of your data and reach your goals.

Final Verdict

In conclusion, Triple Whale is an invaluable tool for businesses looking to maximize profits from their advertising efforts.

It provides an all-in-one solution for tracking, analyzing, and optimizing multiple marketing channels.

Its powerful features like the Triple Pixel, Creative Dashboard, and Customer Insights help you get the most out of your campaigns.

The pricing options are also designed to cater to businesses of different sizes and budgets.

Whether you’re just starting out or have been around for a while, Triple Whale can help you optimize your marketing and increase your ROI.

Frequently Asked Questions

How Secure Is Triple Whale?

Triple Whale is highly secure. It uses secure encryption technology to protect your data and has been audited and certified as a secure platform. All customer data is kept confidential and secure.

Does Triple Whale Offer Any Customer Support?

Yes, Triple Whale offers customer support. They provide a help center and live chat with experts to answer any questions you have.

Does Triple Whale Integrate With Other E-Commerce Platforms Besides Shopify?

Yes, Triple Whale integrates with other e-commerce platforms besides Shopify. It offers native integrations with popular platforms like Facebook and Google Analytics. It also allows users to connect additional platforms for a comprehensive view of their business.

Does Triple Whale Offer Any Free Trial or Discounts?

Yes, Triple Whale offers a free forever plan for two users, plus discounts on paid plans depending on your company’s annual revenue.

What Is the Setup Process for Triple Whale?

To get started with Triple Whale, create an account, provide your Shopify store URL, connect different platforms, install the Triple Pixel, and add UTM tracking parameters.

There are no reviews yet.

Add a Review
Your rating
Triple Whale

Automate analytics, attribution, merchandising, forecasting & more.

  • Pricing:
  • Type of Tool:
    Advertising Analytics
  • Best For:
    Track Advertising Performance
  • Learning Curve:

Get Tool