Voluum – Ad Tracking Software Review


Are you in search of top-notch ad tracking software? Look no further, Voluum is the ideal solution for you!

This powerful tool helps media buyers track, analyze, and optimize their campaigns with ease.

We’ll review Voluum’s features, pricing, and customer support so you can decide if it’s the right fit for your business.

Read on to learn more about what Voluum can do and how it can help you maximize your affiliate campaigns.

Key Takeaways

  • Voluum is a cloud-based ad tracker that allows media buyers to track, analyze, and optimize affiliate campaigns.
  • It is powered by its own in-house database technology for real-time data processing, reducing the risk of click loss and enabling high-speed redirects.
  • Voluum offers features such as impression tracking, postbacks for custom conversions, cookieless tracking, and more.
  • It supports integrations with various ad networks and traffic sources, including Taboola, Google Ads, and Facebook.

What is Voluum?

If you’re looking for an efficient ad tracking solution, Voluum is a great choice.

It’s a cloud-based tracker for media buyers which allows you to track, analyze and optimize affiliate campaigns.

Powered by its own in-house database technology, Voluum reduces click loss and enables high-speed redirects.

It features impression tracking, postbacks, cookieless tracking, and more. Sign up for an account to access its API and manual integrations, including Taboola, Google Ads, and Facebook.

Voluum Automizer lets you manage multiple traffic sources, create rules, and bid changing. It also offers features like whitelists and blacklists for better control.

Voluum has individual plans and business plans with different features and pricing. It offers real-time data processing, mobile alerts, and advanced reporting.

Try it out to track organic and paid traffic, events, clicks, and conversions.

Key Features of Voluum

Voluum offers a multitude of features to help you track, optimize, and automate your campaigns.

Some of the features Voluum offers include direct pixel tracking, impression tracking, custom conversion tracking, and a dashboard for campaign statistics.

In addition to these features, Voluum also provides real-time reports, data grouping, an error log, and rule-based traffic distribution.

Voluum also has a mobile app for monitoring campaigns and a lander scanning tool. Voluum offers a multi-user mode and an anti-fraud kit that helps protect against fraud.

Overall, Voluum is an easy-to-use and intuitive platform that allows for quick and easy setup of campaigns.

It provides detailed reports with instant access to data, making it the perfect choice for accurate and reliable affiliate marketing tracking and optimization.

Who is Voluum Best For?

Finding the right ad tracking software for your business can be difficult, but Voluum makes it easy with its comprehensive features and reliable performance.

It’s an ideal choice for businesses of all sizes, from small startups to larger enterprises.

With Voluum, you can track and analyze campaigns in real-time, optimize your campaigns for maximum ROI, and automate processes for better efficiency.

Voluum’s intuitive dashboard and easy-to-use interface make it simple to set up and manage campaigns.

It also offers features such as impression tracking, custom conversion tracking, organic traffic tracking, and more.

Voluum’s affordable pricing plans make it a cost-effective choice for businesses looking to maximize their marketing efforts.

With Voluum, you can keep track of your campaigns, optimize them for better performance, and make informed decisions quickly and confidently.

Use Cases for Voluum

Now that you know who Voluum is best for, let’s look at some of the use cases for this powerful ad tracking software.

Voluum is an ideal tool for media buyers, affiliate marketers, and advertisers. It helps them track, analyze, and optimize their campaigns, enabling them to make data-driven decisions.

Voluum’s tracking features make it easy to monitor impressions, visits, clicks, and conversions.

Its dashboard provides comprehensive reports for better insights into campaign performance.

Voluum’s AI-powered optimization tools help automate tasks like bid changes, site/zone exclusions, and more. It also helps with conversion tracking and organic traffic tracking.

Its mobile app allows users to monitor campaigns on the go.

Voluum’s user-friendly interface and intuitive navigation make it a great choice for anyone looking for an affordable and reliable ad tracking software.


Given its affordability, reliability, and intuitive interface, Voluum’s a great choice for anyone looking to maximize their campaign performance.

It’s easy to set up and use, and the dashboard provides detailed statistics about campaigns.

Voluum also offers a mobile app for monitoring campaigns on the go. It’s cost-effective, with flexible pricing plans, and the features provided are comprehensive.

Voluum’s AI-powered traffic distribution helps optimize campaigns and its built-in optimization tools provide insights into visitor behavior.

With Voluum, you can track impressions, visits, clicks, and conversions, and the error log helps detect issues quickly.

It’s an all-in-one solution for managing and optimizing campaigns, and you can trust its real-time data processing.

  • Voluum is affordable and reliable.
  • Provides detailed campaign statistics.
  • Mobile app for on-the-go monitoring.
  • Flexible pricing with comprehensive features.
  • AI-powered traffic optimization tools.
  • Tracks impressions, visits, clicks, conversions.
  • Real-time data processing available.


Despite its advantages, Voluum has some downsides that should be taken into consideration.

It lacks a free trial option, which can be an inconvenience for new users. It can be difficult to understand the complex features and the setup process can be time-consuming.

There are limited customization options and the interface isn’t as user-friendly as some competitors.

There are compatibility issues with some websites, which can cause problems with tracking campaigns.

The customer support isn’t as comprehensive as other software and the pricing plans can be expensive for some users.

It’s important to weigh the pros and cons of this software before investing in it.

  • No free trial option available.
  • Complex features, time-consuming setup.
  • Limited customization options.
  • Interface not user-friendly.
  • Compatibility issues with websites.
  • Inadequate customer support.
  • Expensive pricing plans.

Alternatives to Voluum

However, if Voluum isn’t the right fit for your needs, there are plenty of other alternatives available.

ClickMagic, RedTrack, and Binom are three popular options for ad tracking.

ClickMagic is a powerful platform for tracking and analytics with features like performance optimization, automation, and deep insights.

RedTrack is a cloud-based solution that offers features like multi-touch attribution, advanced reporting, and creative testing.

Binom is a self-hosted software with features like traffic bot protection, global redirects, and high-speed tracking.

All three options offer features for tracking, optimizing, and automating campaigns.

They’re great alternatives to Voluum for those looking for a reliable and powerful ad tracking solution.

Final Verdict

Overall, Voluum is an effective ad tracking software with powerful features and great value for money. It offers easy setup, reliable tracking, intuitive navigation, and advanced reporting.

The pricing plans are flexible and suit different budgets. Voluum provides detailed insights into visitor characteristics and behavior.

It offers a great way to optimize campaigns and make informed decisions.

Voluum also has a mobile app for personalized campaign performance alerts.

With its comprehensive features, Voluum is the perfect solution for managing and optimizing marketing campaigns.

Frequently Asked Questions

How Often Do I Need to Renew My Voluum Subscription?

You can renew your Voluum subscription monthly, quarterly, semi-annually, or annually. It’s up to you to decide.

What Type of Customer Support Does Voluum Offer?

Voluum offers extensive customer support, including detailed documentation, webinars, video tutorials, and online communities. You can use these resources to help you get started and answer any questions you may have.

Does Voluum Offer a Free Trial?

No, Voluum does not offer a free trial. However, it offers extensive documentation, webinars, video tutorials, and online communities for customer support.

How Can I Use Voluum to Optimize My Affiliate Campaigns?

You can use Voluum to optimize your affiliate campaigns by creating auto rules, updating traffic source costs, activating/deactivating ad campaigns, and using whitelists and blacklists.

Does Voluum Provide an API for Integration With Other Applications?

Yes, Voluum provides an API for integration with other applications. It supports full API and manual integrations, plus third-party apps like Taboola, Google Ads, and Facebook.

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An ad tracking software that optimizes all your campaigns.

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  • Type of Tool:
    Ad Tracker
  • Best For:
    Tracking Campaigns
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